Etude House is one of the oldest cosmetics brand in Korea which currently owned by Amore Pacific. Etude believes makeup should be playful and not routine. Therefore, their product are developed to reflect four basic concepts: high quality, affordability, lovely design and diverse color range. It loves to promote fun make-up play for all girls around the world to be sweet.
With a lovely packing, Etude House encourages girls to find their inner princess at Etude House by partaking in makeup play and exploring a new world of beauty. In 2012, Etude House has invited Sandara Park (members of Korea girl group 2NE1) and SHINee as their model.
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